The Advent of Web3

With the emergence of new decentralized computing technologies, it has become possible to feed distributed databases in a secure way and everywhere in the world, so that horizontal and open economies are born. It is in this spirit that 2Blox wishes to create a data economy around mobility in cities by including all the actors and especially the citizens who can participate in the construction and feeding of this giant database in the making. In addition to participating, citizens will benefit from this market, by having to provide data.

Web 3.0 is the extension of the Web we know, the Web 2.0, but built on this principle of decentralization. It is also an attempt to take back the control of power and wealth from companies and give it back to users.

Among other things, people no longer want Google and Facebook to track them on the Internet, and are demanding ways to get their privacy and data back.

Many business owners have lost faith in GAFAM: advertising costs are skyrocketing, accounts are suspended or blocked for no apparent reason, and they don't want to build their business on platforms that hold the power to change the rules of the game whenever they want.

Yet this is where disruption creates new opportunities. New cryptographic networks and blockchain are examples of this, with a community-run platform and decentralized data.

The post-cookie world creates a new opportunity for companies and internet users to own their data, and create a trusted relationship with their customers at the same time.

What will be the next step?

Well, the internet is only at the beginning of its evolution. It's hard to say exactly where Web 3.0 will take us in the months and years to come. But this moment looks like an opportunity. Like Amazon in 2001, Facebook in 2004, Uber in 2008, the 2020s may well be known as the time when the internet changed forever.

But what happens next depends on who can build the most compelling new products - without sacrificing trust and privacy.