Data buyers
Last updated
Last updated
With 55% of the world's population living in urban areas, traffic congestion has become an increasingly serious problem for cities. According to the United Nations, this figure will rise to 68% by 2050, and cities must be prepared to implement practical traffic solutions. That's why any utility is likely to have an interest in data that relates to traffic. In a non-exhaustive way:
Mobility department to understand the flows in order to take improvement or corrective actions.
Environment department to understand the correlation between traffic and pollution.
Works department to identify the places susceptible to a faster deterioration.
Tax department to calculate the taxes on advertising signs.
Police department to know where to install fixed or mobile radar. To be notified in case of collision
Emergency service to be notified in case of collision.
Road safety service to know where to do prevention
In retail, we often refer to the saying "location, location, location" It is therefore important to choose the right location. There are many parameters to take into account when choosing a location. The flow is one of the most important parameters, it determines the number of potential customers who pass in front of your sign. The data can therefore be of interest to the retail sector, with the possibility of making analyses between the traffic that passes in front of a sign versus the traffic that enters the sign.
The real estate sector in relation with retail would also allow to calculate rents on a numerical basis.
Another example is when the real estate companies want to build a big building. They need to make a mobility assessment to know what would be the impact of such a building.
At the moment, they ask private companies to manually count the traffic, and as we already know; it's unaccurate & could be expenssive.
The logistics and transport sector could also benefit from it with a better anticipation of traffic jams.
Finally, Big datas could provide small retailers with affordable data on the traffic passing in front of their location or provide GPS users with more accurate information on traffic by crossing on-board and fixed data, which would also be useful for tourists to visualize the most visited places.
Today, the digital sector is nibbling away at the market share of other media every day. Because it is more precise thanks to a better targeting offering a better ROI. It allows to draw conclusions based on precise figures, which traditional media have difficulty in offering.
How can you be sure of the number of readers of a newspaper? How can you be sure of the number of viewers? How can you be sure of the number of people who saw a poster in the street?
According to a study conducted by Statistica, by the year 2022, outdoor advertising spending would be worth $37.9 billion worldwide.
Imagine if the outdoor advertising sector could provide figures as accurate as digital. With Blox2's data, it's possible...